From a survey commissioned by Discord
Discord surveyed 16,000 people aged 16+ in the US, Brazil, UK, France, Germany, Japan, Canada, and Australia to uncover how emojis are essential to self-expression and togetherness in digital communication. The survey was conducted from August 16 — September 7, 2022. Respondents for this survey were selected from among those who have agreed to participate in The Harris Poll surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 1.2 percentage points using a 95% confidence level, and certain questions were asked among a reduced base of emoji users. This credible interval will be wider among subsets of the surveyed population of interest.
- 67% can let their guard down when they see others using emojis
- 🤗 63% believe compliments shared with an emoji feel more genuine
- 🙂 72% agree that receiving an emoji when they are feeling sad, brings a smile to their face
- 💛 65% agree you’ve reached true friendship status when you start using more emojis with someone