InUX CollectivebyRosie HoggmascallHow Spotify returned to profitability in 2023A case study of new feature adoption and product-led growthDec 29, 202418Dec 29, 202418
InUX CollectivebyRosie HoggmascallHow Loom drives product-led growth with emailA 10/10 example of a retention loopOct 26, 20239Oct 26, 20239
InUX CollectivebyRosie HoggmascallHow Duolingo drives subscription conversionA review of Duo’s post-purchase UXDec 29, 20246Dec 29, 20246
InUX CollectivebyRosie HoggmascallHow Tinder nails activation with push notificationsWhat I learned about early CRM from one of the world’s leading dating appsDec 29, 20248Dec 29, 20248
InBootcampbyRosie HoggmascallMapping out your monetisation funnelAn exercise to boost the impact of your workDec 29, 20242Dec 29, 20242
InUX CollectivebyRosie Hoggmascall3 lessons from Bumble’s onboardingAn early activation and monetisation masterclass (or is it?)Dec 29, 202411Dec 29, 202411
InUX CollectivebyRosie HoggmascallHow Airbnb attracted close to a million new hosts in 2022A review of the platform’s host onboarding UXMar 30, 20234Mar 30, 20234
InUX CollectivebyRosie Hoggmascall7 examples of product-led growth in mobile appsHow the top 1% of apps grow through PLG (Duolingo, Bumble & more)Dec 29, 20243Dec 29, 20243
InUX CollectivebyRosie HoggmascallHow Tinder drives over $1.6 billion in revenueUX lessons from the 5th most lucrative dating appDec 29, 2024Dec 29, 2024
InUX CollectivebyRosie HoggmascallWhen a cheap deal ends up costing double: UX lessons from the Ryanair appA UX review of the cheapest airline in EuropeDec 29, 20244Dec 29, 20244
InUX CollectivebyRosie HoggmascallHow to reduce subscription churn: a case study of Grind coffeeA 10/10 example of knowing your audience and meeting their needs.Dec 29, 20245Dec 29, 20245
InUX CollectivebyRosie HoggmascallBlooming good tactics: Bloom & Wild’s CRM strategyHow a killer email strategy made me spend £733 on flowersDec 29, 20243Dec 29, 20243
InUX CollectivebyRosie HoggmascallHow Blinkist increases trial opt-in with push notificationsAnswer: three BIG discounts in week one.Dec 29, 20244Dec 29, 20244
InUX CollectivebyRosie HoggmascallStrava’s bumpy road to monetisationA story of pricing, trial retention and purchase UX flowsDec 29, 202421Dec 29, 202421
InUX CollectivebyRosie HoggmascallAnalyzing Spotify’s new daylist feature: UI, UX, and great MLI’ve never felt more seen in my lifeDec 29, 20248Dec 29, 20248
InUX CollectivebyRosie HoggmascallI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisationJan 2982Jan 2982
InUX CollectivebyRosie HoggmascallHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education appJan 2941Jan 2941
